Month: October 2020

Delivering Medical Justice with Jeffrey Segal, MD, JD, Part 1

Dr. Jeffrey Segal, Chief Executive Officer and Founder of Medical Justice, is a board-certified neurosurgeon. He was a practicing neurosurgeon for ten years, during which time he also played an active role as a participant on various state-sanctioned medical review panels designed to decrease the incidence of meritless medical malpractice cases.

We talk about his journey from neurosurgeon to pharmaceutical CEO to lawyer. He gives us a crash course on why patients sue and how to potentially de-escalate, how to deter expert witnesses and personal injury attorneys from choosing you as their target and what clauses to be familiar with in our medical liability carrier contract. We end on high-low agreements.

Dr. Segal holds a M.D. from Baylor College of Medicine, where he completed a neurosurgical residency, and went on to a Spinal Surgery Fellow at The University of South Florida. He graduated with a J.D. from Concord Law School with highest honors.

In the process of conceiving, funding, developing, and growing Medical Justice, Dr. Segal has established himself as one of the country’s leading authorities on medical malpractice issues, counterclaims, and internet-based assaults on reputation.

Dr. Segal is also a partner at Byrd Adatto, a national business and health care law firm. With over 50 combined years of experience in serving doctors, dentists, and other providers, Byrd Adatto has a national pedigree to address most legal issues that arise in the business and practice of medicine. This is part 1 or 2 with the second part coming out next week.

Find this and all episodes on your favorite podcast platform at PhysiciansGuidetoDoctoring.com

Please be sure to leave a five-star review, a nice comment and SHARE!!!

Marketing 101 for Physicians and Medical Practices with David Liljegren

David Liljigren is the COO of ADK America where he leverages nearly three decades of experience in helping healthcare organizations and physicians harness the power of branding and communication to navigate through change and achieve growth. Throughout his career, David has helped such corporations as Hisamitsu Pharmaceuticals, GE Healthcare IT, Blue Cross Blue Shield of Florida, and The Nielsen Company powerfully translate brand strategy into concrete organizational action.

We discuss identifying our brand and how best to market this, how to find our audience, and how to market without cheapening our brand or the profession. We also talk merch and how COVID has affected marketing medical practices.

Find this and all episodes on your favorite podcast platform at PhysiciansGuidetoDoctoring.com

Please be sure to leave a five-star review, a nice comment and SHARE!!!

Prescribing Change with Steve Vargo, OD, MBA

Steve Vargo, OD, MBA, is an optometrist and author, who recently published the book, Prescribing Change: How to Make Connections, Influence Decisions and Get Patients to Buy into Change. He wrote this book in order to give clinicians the tools to be more impactful with getting patients to make changes that improve their vision, health, and quality of life. He discusses how to engage our patients through what he calls “non-sale selling” in order to gain their trust in order to influence their decision-making. He makes a case for the importance of using persuasion rather than just giving facts without guidance.

We also discuss the importance of establishing our brand in terms of our authority, capability and results and how we communicate that. He teaches us why it is critical to be interested in aspects of our patients beyond their chief complaints so we can identify pain points in their lives that may help us help them.

Dr. Vargo graduated from the Illinois College of Optometry and got his MBA from the University of Phoenix. He practiced optometry for 15 years and now serves as an Optometric Practice Management Consultant for IDOC, an alliance of over 3000 independent optometrists, and advises members in all areas of practice management and optometric office operations.

Find this and all episodes on your favorite podcast platform at PhysiciansGuidetoDoctoring.com

Please be sure to leave a five-star review, a nice comment and SHARE!!!

Hypermobile or Just Bendy with Linda Bluestein, MD

Dr. Linda Bluestein in the founder and sole proprietor at HypermobilityMD.com and host of the Bendy Bodies Podcast. We discuss how to distinguish hypermobility from a hypermobility disorder. We also discuss common, non-joint related pathologies that those with hypermobility connective tissue disorders may have from POTS syndrome to mast cell instability. At the end, we discuss some case presentations that are near and dear to my heart.

Dr. Bluestein is a national, international and invited speaker, is at the forefront of research on pain, hypermobility and dance medicine.  She has written and lectured extensively on the topics of pain neuroscience, chronic pain, and hypermobility disorders. Dr. Bluestein repeatedly receives top reviews from medical students for her teaching abilities and is a member of the clinical faculty at the Medical College of Wisconsin, Central Wisconsin where she also serves as the Course Director for the RISHI Healer’s Art Program.

She is a product of the California education system, having gone to undergrad at UC Irvine, and med school at UCLA and then did her anesthesiology residency at the Mayo Clinic.

Find this and all episodes on your favorite podcast platform at PhysiciansGuidetoDoctoring.com

Please be sure to leave a five-star review, a nice comment and SHARE!!!