Month: August 2021

Interrogate Your Patients – Forensic Interview Techniques for Physicians with Michael Reddington, CFI

Micheal Reddington is a Certified Forensic Interviewer (CFI) and the President of Inquasive. Inquasive is a company that integrates the components of non-confrontational interview techniques with business research for executives. Michael uses his Forensics background and understanding of behavior through interrogation to teach businesses to use the truth to their advantage. Now he teaches the same interview techniques to Physicians.  In this week’s episode, we discuss techniques to achieve better interactions with patients. It is not easy in many cases to convince them to relay the correct information. It is hard to diagnose a patient if only half of the needed information or the wrong information is received. For many patients, it is about trust that the physician will give them the correct diagnosis. This trust is a key component for a physician to provide the best care possible. The techniques discussed in this episode will answer how to use them in daily patient interactions and many more questions!   The sponsor for this week’s episode is Vive Funds. Reach out to Veena and her team at Vive Funds to find out how you can be a successful investor too! Vive Funds creates opportunities for you to build your portfolio. You can find out more by visiting: 

COVID in Kids – How to Assess Risk and Avoid Cognitive Illusions

Jonathan Howard, MD, is double boarded in Neurology and Psychiatry and as he puts it in his Twitter profile, the author of several non-bestselling neurology textbooks. That’s not why he’s being interviewed. H wrote his own book on fallacy and errors in medicine entitled, Cognitive Errors and Diagnostic Mistakes: A Case-Based Guide to Critical Thinking in Medicine. I keep trying to interview him about the book and he keeps changing the subject! In the last interview, we discussed cognitive biases in vaccine hesitancy and used by antivaxxers and this time we talk about how biases influence how we perceive the danger that covid-19 poses to children. He teaches us about the contrast effect and why it can be used to dangerously minimize the impact of COVID on children, but how we also need to use contrast as a frame of reference when determining risk.

Dr. Howard did his residency and fellowship at NYU, where he is now an associate Professor of  Neurology and Psychiatry, specializing in Multiple Sclerosis. He is the neurology clerkship director and director of neurology at Bellevue. He can be found on Twitter at @JHowardBrainMD and blog articles on 

If you want to boost efficiency across your practice and make staff scheduling easier, try the Deputy app. You can try this award-winning technology for free by going to 

Practicing Principles of Persuasion with Patients with Omar M. Khateeb of Gentem Health

Omar M. Khateeb is a marketing leader based in Silicon Valley. He actually started out going to med school before going into marketing. He has developed marketing strategies at two publicly traded surgical robotic companies through their IPOs as well as co-founded and successfully launched a consumer product for men’s fashion. Having successfully crowdfunded and launched a consumer product, Omar brings his knowledge of B2C marketing through digital channels to a B2B world. His areas of focus are category design, driving adoption of new technologies, and developing strategies to channel attention towards generating demand. He is currently the head of growth at Gentem, an end-to-end billing and revenue cycle management company for physician practices.

His career in marketing has made him a student of influence, so we discuss Robert Cialdini’s 7 principles of persuasion and how and why physicians should be utilizing them with our patients. These are reciprocity, scarcity, authority, commitment, consensus, likability, and unity.

You can follow with Omar on Facebook, Instagram, Twitter (@OmarMKhateeb) or Youtube (Mind Loom with Omar M Khateeb).

For a free billing assessment with Gentem:

How I Learned to Stop Worrying and Love Zoom Presentations

Scott J. Allen, Ph.D., is the Dr. James S. Reid Chair in Management at John Carroll University. He is an associate professor and teaches courses in leadership, management skills, and executive communication. He is also a communications coach, consultant, author, podcast host, and entrepreneur. For almost two decades, he’s worked with clients to improve their leadership and communication skills.

Maria Soriano Young, M.A. is a Communication Manager for the Chair of the Heart, Vascular, & Thoracic Institute at Cleveland Clinic. Her background includes 11 years in higher education, having taught a variety of courses at John Carroll University, including business communication and first-year writing, directed the Writing Center, and coached graduate assistants to become effective teachers.

Their book, Captovation: Online Presentations by Design, is one of the first comprehensive guides to crafting, revising, and delivering online presentations that are engaging and effective.

We first go through the basics of presentations and common pitfalls, like huge, packed slide decks. We then go through the intentionality of the online presentation, from staging, to vocal tonality and cadence, and various ways to keep the audience’s attention from props to the chat function to pregnant pauses and more. And we end on the challenge of the hybrid lecture.

Are you coaching curious or a coach yourself looking to improve your services? Then head to to learn more. 

What Promises Does Your Brand Make to Patients With Nate Brown

Nate Brown is a perpetual student of the world’s greatest experiences and the people who create them. Having spent the first decade of this career managing a complex technical support environment for Occupational Health and eLearning software, Nate transitioned to Customer Experience 2015. After authoring The CX Primer, Brown was dubbed the “CX Influencer of the Year” by CloudCherry in 2019, and a top global CX thought leader by over half a dozen organizations and associations. As a passion project, Nate created CX Accelerator, a first-class virtual community for Customer Experience professionals. Nate currently serves as the Chief Experience Officer for Officium Labs and can be found at a variety of conferences speaking and training on the CX topics he loves. Find his podcast at Podcasts — Officium Labs

We discuss the brand promise – what does your brand stand for and what promise is it making and what expectations are you setting? He teaches us about the peak-end rule. Your patients will remember the first and last impressions most, so what are you doing to maximize their experience at those key points. When his daughter had surgery at Vanderbilt, they were given a “journey map,” so they’d know what their day was going to look like and this concept could be applied to many of our patients’ journeys. Lastly, with a coming “great resignation,” what we can do to create a culture of appreciation within our practices.

This week’s sponsor is Advice Media. Don’t delay booking your demo today for a $60 Amazon Gift Card and some awesome insight on how to improve your digital presence, go to