Month: June 2022

Rerelease: Size Matters Not: Tiny Habits for Big Changes, Part 1, with BJ Fogg, PhD

This interview is one of my most important. If you are doing to share any of my episodes, this is one that I would implore you to share with your friends, family and colleagues. This is part 1 of 2 of my interviews with BJ Fogg, PhD, author of the book Tiny Habits: The Small Changes That Change Everything. We all struggle to change our behaviors, to develop good habits and stop bad habits. There is a lot of popular wisdom about this and most, if not all, is just wrong. This is where Dr. Fogg steps in.

Dr. Fogg discovered the keys to changing behavior through changing habits. For those of you on medical school faculty, this should be a class. This should actually be taught in high school. Until then, as physicians, this information is critical, not just for lifestyle changes that can help patients eat better, move more, and smoke less, but even applies to checking their blood pressure and taking their medication. Popular wisdom is wrong. Guilt and shame are destructive. People don’t start habits by feeling badly, they start habits by feeling successful. And we are more likely to be successful by starting a habit that is small, that we actually want to do, and the third key to this is a prompt that reminds you it is time to perform the behavior. If you are going to learn piano, you start with chopsticks. If you are going to start to exercise, you do one sit-up. The smallest increment that you can fall back on when you motivation is waning so you don’t fall off the wagon completely and you keep your habit. And you do it at a point in your day that you can associate with the new behavior, even if they are completely unrelated. You’ll have a reminder that is baked into your day.

Dr. Fogg founded the Behavior Design Lab at Stanford University. In addition to his research, Dr. Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world and interestingly, the Tiny Habits Academy long preceded the Tiny Habits book. He lives in Northern California and Maui.

He can be found at and

Create and Market Your Online Course Worldwide with Chester Zoda, MD

Dr. Chester Zoda’s education company “Digital Doctor,” helps doctors build passive income with online courses. At the start of the pandemic, Dr Zoda was working 80–100-hour weeks and feeling burnt out and overworked. He wanted to spend more time with family but was unable due to clinical obligations. He wanted to find a way to make extra money, so he created an online course teaching digital marketing via Facebook advertising.

His first online course made $5,000 in the first month of launch and was featured on the frontpage of Oberlo magazine. He started taking on additional clients on-the-side, helping Ecommerce and Digital Marketers launch their online courses. After many requests, he eventually decided to teach his methods to a small group of doctors.

In late 2020, he left clinical practice completely to focus on the business we discussed today. He teaches healthcare practitioners how to create online courses. There are patients (and other clinicians) throughout the world who will pay for us to tell them what we say to our patients or trainees each day. What I think he has mastered most, is how to use the search engine algorithms to set up ads that will show up in our target audiences. How to make sure we show up at the top, which works as social proof that we are the experts we claim to be and thus deserve what we charge for our courses.

Rerelease: Choosing the Right Financial Advisor with Ryan Inman, MBA

Ryan Inman was a fee-only financial advisor who works exclusively with physicians and he teaches how to pick a financial advisor.  How did he end up in the physician niche?  He understands us.  His wife is a pediatric pulmonologist and part of why he understands the struggle so well is that they’ve been together since college.  He graduated from the University of San Diego and has two masters, one in business administration and another in Accounting and financial management. 

We discuss how to find a financial advisor and answer questions like, what is a fiduciary, who should I buy life and disability insurance from, is picking stocks and timing the market possible with enough research, what services should a financial advisor provide and what is the most common financial mistake he sees physicians make.

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Doctor, Make Your Money Move with Altelisha Taylor, MD, MPH

Dr. Altelisha “Lisha” Taylor is a family medicine resident, professional speaker, doctor-preneur, and money coach who promotes physician wellness through financial literacy. She is the founder of and creator of the Facebook Group Financial Grand Rounds, two platforms that help busy young professionals, especially doctors, put systems in place to build wealth.

We first discussed something unrelated to personal finance and it was how someone who went to a super competitive undergrad like Duke, chose the not so competitive specialty of family medicine, and ultimately it came down how one defines success, and why its important to make sure we have internal measures of success rather than external ones. Then we got into the money stuff, like how as a resident she can discuss real estate when none of us had two nickels to rub together, the worst advice she every got, money mistakes she’s made, common advice she gives to colleagues, why physicians love Robert Kiyosaki so much (who has become a doomsday prepper). 

Dr. Taylor got her bachelors from Duke University, MPH from George Washington University, MD from the University of Florida, and did her residency at Emory University. She was an exclusive content writer for Doximity, worked at the Center on Budget and Policy Priorities, spent time in private equity, and even created the Personal Finance guide for Residents and Fellows at Emory University that is now on the GME website.

Rerelease: Cardiac arrest for pathologists to podiatrists with Jeff Jarvis, MD

Dr. Jeff Jarvis, the EMS Medical Director for Williamson County EMS and Marble Falls Area EMS in Central Texas, teaches us about cardiac arrest for every physician, from pathologists to podiatrists.  We learn how to identify and manage a cardiac arrest if we happen to be the medical professional on the scene.  We cover multiple circumstances from the woods to the mall to a plane.  After this talk, you will feel better equipped to know what you can and can’t, should and shouldn’t do in those situations.

Dr. Jarvis maintains his clinical practice at Baylor Scott & White Hospital in Round Rock, Texas. He is board certified in both Emergency Medicine and Emergency Medical Services. He began his career in EMS over 30 years ago, has worked in three states as a paramedic, and retains his active paramedic license today. He teaches extensively and has authored multiple articles on EMS issues in both peer-reviewed and industry journals. His research interests include airway management and clinical performance measures. He discusses EMS research on his podcast “EMS Lighthouse Project Podcast”.

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Using Your Medical Training for Multiple Income Streams with Naomi Lawrence-Reid, MD

Naomi Lawrence-Reid, M.D. is a pediatrician and founder of Doctoring Differently, a course and coaching platform designed to teach physicians of all specialties how to transition out of full-time clinical and academic practice while starting lucrative and flexible careers that best utilize their medical training and experience. We discuss all of her different income streams, like per-diem, locum tenens, veteran and social security disability exams, medical expert witness work, aesthetics, how she got into each of them, how we can get started, and why it is OK for a pediatrician to inject Botox into adults.

Dr. Lawrence-Reid initially intended on a career as a pediatric emergency medicine specialist, but she was unwilling to yield to the confines of restrictive hospital contracts, non-negotiable salaries, exhaustive administrative duties, and oppressive call schedules. She developed the Doctoring Differently curriculum in order to give physicians the tools to choose themselves and transform their individual passions and expertise into gratifying careers with increased income, tremendous freedom, and enhanced quality of life.

Dr. Lawrence-Reid is a proud Boston-area native currently based in San Diego, California. She attended Wake Forest University, University of Massachusetts Medical School, and she completed her pediatrics residency at Children’s Hospital at Montefiore/Albert Einstein College of Medicine in Bronx, New York.

You can find her at

Rerelease: Physician’s Guide to Trauma-Informed Healthcare Approaches with Megan Gerber, MD, MPH

Megan Gerber, MD, MPH is a general internist with a career-long focus on the medical care of trauma-exposed women. We start out defining trauma and then get introduced to trauma-informed care.  Interfacing with the medical system and physicians can be traumatizing and triggering, so we discussed ways to minimize that, and why it actually isn’t important to identify who needs trauma informed care. We should be taking a “universal precautions” like approach.  She teaches us how to incorporate a routine of respectful care and how we can get the staff involved.  The approach to patients needs to change from questions like “what’s wrong with you?” to “what happened to you?” but this needs to happen within the confines of our time limited schedules, so Dr. Gerber teaches out how to be effective while still respecting the time of those in the waiting room.

She is currently an Associate Professor of Medicine at Boston University and Medical Director of Women’s Health at VA Boston. She holds an adjunct appointment as Lecturer on Medicine at Harvard Medical School.  Her work focuses on optimizing medical outcomes for women who have experienced trauma as well as adapting systems of care to be “trauma-informed” and sensitive to the needs of survivors.  She has authored multiple peer-reviewed publications on intimate partner violence and is the editor of the Springer book, “Trauma-informed Healthcare Approaches: A Guide for Primary Care.” She is very active on Twitter at @meggerber