Podcasts

Delivering Medical Justice with Jeffrey Segal, MD, JD, Part 1

Dr. Jeffrey Segal, Chief Executive Officer and Founder of Medical Justice, is a board-certified neurosurgeon. He was a practicing neurosurgeon for ten years, during which time he also played an active role as a participant on various state-sanctioned medical review panels designed to decrease the incidence of meritless medical malpractice cases.

We talk about his journey from neurosurgeon to pharmaceutical CEO to lawyer. He gives us a crash course on why patients sue and how to potentially de-escalate, how to deter expert witnesses and personal injury attorneys from choosing you as their target and what clauses to be familiar with in our medical liability carrier contract. We end on high-low agreements.

Dr. Segal holds a M.D. from Baylor College of Medicine, where he completed a neurosurgical residency, and went on to a Spinal Surgery Fellow at The University of South Florida. He graduated with a J.D. from Concord Law School with highest honors.

In the process of conceiving, funding, developing, and growing Medical Justice, Dr. Segal has established himself as one of the country’s leading authorities on medical malpractice issues, counterclaims, and internet-based assaults on reputation.

Dr. Segal is also a partner at Byrd Adatto, a national business and health care law firm. With over 50 combined years of experience in serving doctors, dentists, and other providers, Byrd Adatto has a national pedigree to address most legal issues that arise in the business and practice of medicine. This is part 1 or 2 with the second part coming out next week.

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Marketing 101 for Physicians and Medical Practices with David Liljegren

David Liljigren is the COO of ADK America where he leverages nearly three decades of experience in helping healthcare organizations and physicians harness the power of branding and communication to navigate through change and achieve growth. Throughout his career, David has helped such corporations as Hisamitsu Pharmaceuticals, GE Healthcare IT, Blue Cross Blue Shield of Florida, and The Nielsen Company powerfully translate brand strategy into concrete organizational action.

We discuss identifying our brand and how best to market this, how to find our audience, and how to market without cheapening our brand or the profession. We also talk merch and how COVID has affected marketing medical practices.

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Prescribing Change with Steve Vargo, OD, MBA

Steve Vargo, OD, MBA, is an optometrist and author, who recently published the book, Prescribing Change: How to Make Connections, Influence Decisions and Get Patients to Buy into Change. He wrote this book in order to give clinicians the tools to be more impactful with getting patients to make changes that improve their vision, health, and quality of life. He discusses how to engage our patients through what he calls “non-sale selling” in order to gain their trust in order to influence their decision-making. He makes a case for the importance of using persuasion rather than just giving facts without guidance.

We also discuss the importance of establishing our brand in terms of our authority, capability and results and how we communicate that. He teaches us why it is critical to be interested in aspects of our patients beyond their chief complaints so we can identify pain points in their lives that may help us help them.

Dr. Vargo graduated from the Illinois College of Optometry and got his MBA from the University of Phoenix. He practiced optometry for 15 years and now serves as an Optometric Practice Management Consultant for IDOC, an alliance of over 3000 independent optometrists, and advises members in all areas of practice management and optometric office operations.

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Hypermobile or Just Bendy with Linda Bluestein, MD

Dr. Linda Bluestein in the founder and sole proprietor at HypermobilityMD.com and host of the Bendy Bodies Podcast. We discuss how to distinguish hypermobility from a hypermobility disorder. We also discuss common, non-joint related pathologies that those with hypermobility connective tissue disorders may have from POTS syndrome to mast cell instability. At the end, we discuss some case presentations that are near and dear to my heart.

Dr. Bluestein is a national, international and invited speaker, is at the forefront of research on pain, hypermobility and dance medicine.  She has written and lectured extensively on the topics of pain neuroscience, chronic pain, and hypermobility disorders. Dr. Bluestein repeatedly receives top reviews from medical students for her teaching abilities and is a member of the clinical faculty at the Medical College of Wisconsin, Central Wisconsin where she also serves as the Course Director for the RISHI Healer’s Art Program.

She is a product of the California education system, having gone to undergrad at UC Irvine, and med school at UCLA and then did her anesthesiology residency at the Mayo Clinic.

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Learning How to Learn with the Medical Mnemonist, Chase DiMarco

This episode is very META. It is about learning how to learn. For the premeds, med students and residents, this is critical.  For those of us out and about in the world that need to recertify, this is a reminder that we never knew the best ways to study, so we should learn those techniques now. Chase DiMarco teaches us ideas like visual mnemonics, memory palaces, mind mapping, gamification among others.

Chase is an MS, MBA-HA and MD/Ph.D-candidate. He is the Founder and educator at FreeMedEd, which he began in 2014 to consolidate free educational resources for his classmates. He is the host of the Medical Mnemonist Podcast, creator of several medical education platforms, and is the CEO of FindARotation clinical rotations service. He has explored many facets of medical education, the psychology of learning, and accelerated learning techniques. As an average student, it wasn’t until after he had attained graduate education that he learned to implement accelerated learning and educational efficiency. He has a passion to make studying easier for all students and bring great educational resources to the masses.

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The Secret to Being a Happy Doc from the Happiest Doc, Taylor Brana, DO

Dr. Taylor Brana is a Resident Physician in Psychiatry, Creator of The Happy Doc Podcast and developer of educational platforms that utilize voice-first technology. Our interview is really two separate interviews in one. In the first, we cover his podcast, where he interviews physicians on how they manage to continue finding fulfillment and enjoyment in their lives and practices in a world of crushing debt, wasteful administrative burdens, and so much clicking. We discuss the recurring themes that he sees from his guests. He started this as a med student and continues with it in residency, so we also talk about how he has managed to get the approval from his institutions for this.

We then talk about his voice-interactive studying software, MedFlashGo (Medical Flashcards on the Go), which is the first of its kind. We talk about how he managed to do this in residency and how he took it from an idea to the final product.  

He has created over 200+ podcast episodes featuring TED Talk speakers, top level executives, physician leaders, influencers, and more. He has been featured on numerous podcasts and articles discussing concepts around happiness, fulfillment, success, entrepreneurship, and creativity. He is the CEO and Co-Founder of three voice-interactive education platforms geared towards pre-medical, medical, and dental students, with plans to create more. Taylor has a passion for inspiring others to reach towards their potential and dreams. 

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Hiring and Training Your Medical Practice Staff with Brent Lacey, MD

Brent Lacey, MD, is a gastroenterologist with a passion for financial management and career coaching.  He was able to pay off all of his student loans before finishing fellowship, and he got a big head start on his retirement savings.

He felt God calling him to start teaching financial management classes so he created a Financial Discipleship Ministry at his church and developed a personal finance curriculum for his hospital. He then became certified through Ramsey Solutions as a Master Financial Coach and has been coaching and teaching these principles to people at all stages of their careers ever since. He has a podcast and blog called Scope of Practice which aims to help his audience gain the knowledge we need to run our businesses successfully and manage our personal finances with expertise.

We discuss strategies for effective practice management.  We start with staff management, from hiring to training to workplace culture to firing. This is even relevant for physicians who are employed, so may not have as much control, but still set the tone for the office and he gives ways to influence the office management. For a deeper dive, check out his blog and podcast on ScopeOfPractice.com and his free e-book on practice management. He can be found at thescopeofpractice.com/

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Doctor, You’ve Been Served (Not in a Dance-Off), Part 2, with Gita Pensa, MD

This is part 2 of 2 of my discussion with Dr. Gita Pensa, emergency medicine physician and host of the educational podcast, “Doctors and Litigation: The L Word”, a narrative-style series about psychological and practical preparation for malpractice litigation.  We continue the discussion about how deposition is an audition for the trial and how important it is the play the part of the doctor everyone would want, not an arrogant physician who feels they know the medicine better than everyone.  At trial, your goal is the be the caring, compassionate, knowledgeable doctor that the jury would want as their doctor. And what in the world does dancing have to do with her trial? We also discussed how this influenced her practice and how she got back to loving medicine again.

Dr. Gita Pensa is an Associate Professor with the Brown University Emergency Medicine Residency. She joined Brown’s academic faculty in 2014, after thirteen years in community emergency medicine practice. In 2015, she launched Brown EM’s educational blog as well as the Brown EM podcast series. She created and serves as host/editor of AEM Early Access, a collaborative podcasting project from the Academic Emergency Medicine journal and the Brown EM residency. Dr. Pensa is Associate Director of Brown’s Emergency Digital Health Innovation program, and co-developed Brown’s new Digital Health and Innovation fellowship program.

Find her on Twitter at @GitaPensaMD

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Doctor, You’ve Been Served (Not in a Dance-Off), Part 1, with Gita Pensa, MD

Dr. Gita Pensa is an Associate Professor with the Brown University Emergency Medicine Residency. She joined Brown’s academic faculty in 2014, after thirteen years in community emergency medicine practice. In 2015, she launched Brown EM’s educational blog as well as the Brown EM podcast series. She created and serves as host/editor of AEM Early Access, a collaborative podcasting project from the Academic Emergency Medicine journal and the Brown EM residency. Dr. Pensa is Associate Director of Brown’s Emergency Digital Health Innovation program, and co-developed Brown’s new Digital Health and Innovation fellowship program.

We start out discussing her decade long lawsuit and how this affected her psyche, her practice, and her marriage.  Victor Frankl would be proud as she turned her tumultuous experience into a way to help others through an extremely well executed, engaging, and educational podcast, “Doctors and Litigation: The L Word”. It is a narrative-style series about the psychological and practical preparation for malpractice litigation, and she speaks nationally on the topic of malpractice litigation. We talk about whether we’d be willing to be friends with a personal injury attorney and her answer was surprising. However, expert witnesses are a different story. Unfounded lawsuits couldn’t happen without them, and they are supposedly one of us. If you are named in a lawsuit, we discuss all the players and how to comport yourself to improve your outcome. Theatrics often trump the medicine in this situation.

Find her on twitter at @GitaPensaMD

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Size Matters Not: Tiny Habits for Big Changes, Part 2, with BJ Fogg, PhD

This is part 2 of my interview with Dr. BJ Fogg, author of Tiny Habits: The Small Changes that Change Everything. In this part, we talk about how success breeds success and having your patient work on the habit you want them to change shouldn’t be the first priority. The first priority should be what they want to change because it shows them that they can be successful in creating lasting change. We also discuss how positive emotions help to encode habits and he actually came up with a technique to make ourselves feel successful after we’ve performed an act we want to repeat. We end by talking about the habits that he is still working on himself.

If you have questions for Dr. Fogg, please email me at brad@physiciansguidetodoctoring.com as he has agreed to do another interview with crowdsourced questions from physicians. He can be found at BJFogg.com and TinyHabits.com.

Dr. Fogg founded the Behavior Design Lab at Stanford University. In addition to his research, Dr. Fogg teaches industry innovators how human behavior really works. He created the Tiny Habits Academy to help people around the world and interestingly, the Tiny Habits Academy long preceded the Tiny Habits book. He lives in Northern California and Maui.

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