Kelley Knott is the Co-founder and VP of Marketing for the healthcare marketing agency, Intrepy. She is a highly experienced physician liaison and has a background in consulting for medical practices and health systems on how to build new patient referrals and create digital marketing strategies. She developed the first of its kind online physician liaison training platform, Physician Liaison University™. It is designed to help physician liaisons become more effective at driving new referrals and streamlining training for hospitals and private practices.
For physicians just starting out in practice, we talk about how to best utilize your time when meeting referring physicians, as at the start, you will be your own liaison. We discuss how best to guide your physician liaisons in order to increase your referrals, what metrics can be used to find out how successful your program is and provide incentives.
And she is very active on both Linkedin and Twitter at KDKnott and @KelleyKnott