David Liljigren is the COO of ADK America where he leverages nearly three decades of experience in helping healthcare organizations and physicians harness the power of branding and communication to navigate through change and achieve growth. Throughout his career, David has helped such corporations as Hisamitsu Pharmaceuticals, GE Healthcare IT, Blue Cross Blue Shield of Florida, and The Nielsen Company powerfully translate brand strategy into concrete organizational action.
We discuss identifying our brand and how best to market this, how to find our audience, and how to market without cheapening our brand or the profession. We also talk merch and how COVID has affected marketing medical practices.
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