Practicing Principles of Persuasion with Patients with Omar M. Khateeb of Gentem Health

Omar M. Khateeb is a marketing leader based in Silicon Valley. He actually started out going to med school before going into marketing. He has developed marketing strategies at two publicly traded surgical robotic companies through their IPOs as well as co-founded and successfully launched a consumer product for men’s fashion. Having successfully crowdfunded and launched a consumer product, Omar brings his knowledge of B2C marketing through digital channels to a B2B world. His areas of focus are category design, driving adoption of new technologies, and developing strategies to channel attention towards generating demand. He is currently the head of growth at Gentem, an end-to-end billing and revenue cycle management company for physician practices.

His career in marketing has made him a student of influence, so we discuss Robert Cialdini’s 7 principles of persuasion and how and why physicians should be utilizing them with our patients. These are reciprocity, scarcity, authority, commitment, consensus, likability, and unity.

You can follow with Omar on Facebook, Instagram, Twitter (@OmarMKhateeb) or Youtube (Mind Loom with Omar M Khateeb).

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