What Promises Does Your Brand Make to Patients With Nate Brown

Nate Brown is a perpetual student of the world’s greatest experiences and the people who create them. Having spent the first decade of this career managing a complex technical support environment for Occupational Health and eLearning software, Nate transitioned to Customer Experience 2015. After authoring The CX Primer, Brown was dubbed the “CX Influencer of the Year” by CloudCherry in 2019, and a top global CX thought leader by over half a dozen organizations and associations. As a passion project, Nate created CX Accelerator, a first-class virtual community for Customer Experience professionals. Nate currently serves as the Chief Experience Officer for Officium Labs and can be found at a variety of conferences speaking and training on the CX topics he loves. Find his podcast at Podcasts — Officium Labs

We discuss the brand promise – what does your brand stand for and what promise is it making and what expectations are you setting? He teaches us about the peak-end rule. Your patients will remember the first and last impressions most, so what are you doing to maximize their experience at those key points. When his daughter had surgery at Vanderbilt, they were given a “journey map,” so they’d know what their day was going to look like and this concept could be applied to many of our patients’ journeys. Lastly, with a coming “great resignation,” what we can do to create a culture of appreciation within our practices.

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